Avoid old content ideas

Posted by admin on December 31, 2010 under SEO | Be the First to Comment

One of the major distinguishing features about the internet is that ideas hang around for a long time. How many times have you received a group email, only to groan at the hideously old joke it contains? Old ideas get constantly rehashed on the internet, and sites that participate in the rehashing don’t particularly shine.

The effect of stale content on a website can be just as bad as featuring badly-written content. Internet users tend to go to more than one site when seeking information. If they come across the same topics being treated the same way, they may leave the site without spending much time on its pages. This brings the site’s statistics down, further affecting its rankings. To succeed, you need to address your subject in a fresh way, one that appeals.

It can be hard to avoid featuring old content ideas on your site, particularly when your SEO agency is pressuring you for more content on your pages. In most industries, the topics that are most easy to respond to tend to be those topics that have been continually discussed. A little extra preparation is necessary to avoid stale ideas.

A content plan can be one of the most valuable search engine optimisation tools a site owner can come across. Not only does a content plan help prevent the use of overused ideas, it can take some of the stress out of content provision for your site. It’s a good idea to talk about a content plan during your initital optimisation, and you can discuss this with us at www.SEOConsult.com